UNT/TLED C0LLECTION
Client: Urban Monkey, India
Scope: MeRch Design, Creative Direction & Product Design
THE PRIMARY OBJECTIVE WAS TO DEVELOP A LINE OF EVERYDAY APPAREL TAILORED TO THE DISCERNING CONSUMERS OF URBAN MONKEY. OUR AIM WAS TO CREATE A PRODUCT THAT STRIKES A HARMONIOUS BALANCE BETWEEN MINIMALISTIC DESIGN, COST-EFFICIENCY, AND EVERYDAY FUNCTIONALITY. HOWEVER, IT IS ESSENTIAL TO ACKNOWLEDGE THAT URBAN MONKEY CONSUMERS HAVE A STRONG DESIRE FOR A SENSE OF STYLE AND SELF-EXPRESSION IN THEIR DAILY ATTIRE. THEY WANT TO BE DRIPPED OUT EVERY DAY! SO WE MADE IT HAPPEN
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We began to solve this question by conducting internal research where we reviewed what had previously worked.
Based on that, we created a template of successful designs and their corresponding positions and worked towards implementing them.
THE PR↺CESS;
GRAPHIQUE;
PHOTOSHOOT;
FOR THE UNTITLED COLLECTION, WE WANTED TO SHOWCASE URBANMONKEYS' CULTURE IN THE STREETS AND ITS PHOTOSHOOTS.
WE HUNG OUT WITH SOME OF OUR BMX RIDERS AND SKATER FRIENDS AND DID THIS SHOOT.
