beyonD raftaar

Client: Urban Monkey, India & RAFTAAR
Scope: Branding, MeRch Design, Product Design, Film Making

We proudly present "Beyond Raftaar," a groundbreaking visual identity meticulously crafted for the renowned Indian rapper, Raftaar, and his exclusive merchandise collaboration with Urban Monkey India.

Drawing inspiration from the captivating essence of the kaybug aesthetic, we've channeled a harmonious fusion of Japanese gaming culture and the elegance of the Devanagri script. But this is just the beginning. We've woven in the rich tapestry of Malayali culture, weaving a vivid narrative of strength and power symbolized by the majestic elephants.

What sets "Beyond Raftaar" apart is its bold, minimalist design language, where geometric forms are not just shapes but storytellers. They speak a language of retro futurism, transporting you to an era yet to be defined. This is not just a visual identity; it's a revolution in design, uniquely crafted to mirror our vision and Raftaar's essence.

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