RANNVIJAY X URBANMONKEY
Client: RANNVIJAY Urban Monkey, India
Scope: Branding, Merch Design, Product Design, Type design
We embarked on an exciting product design project in collaboration with the renowned TV personality, Rannvijay. Through in-depth discussions with Rannvijay, we gained valuable insights into his unique preferences and challenges. Notably, his quest for the perfect cap to complement his extensive shoe collection became a focal point of our conversation.
THIS PROJECT IS A THRILLING OPPORTUNITY TO BLEND RANNVIJAY'S DISTINCTIVE STYLE WITH HIS PASSION FOR FOOTWEAR, RESULTING IN A TRULY EXCEPTIONAL PRODUCT THAT RESONATES WITH HIS AUDIENCE.
↓
MOODBOARD;
We sat down with Rannvijay and talked a lot about how he wanted to approach this project. One of the main insights was that he was having trouble finding the right cap to match his shoes. He has a vast shoe collection, and his fans are sneakerheads too. So, we decided to take inspiration from the basketball world and everything around it.
The mood board represents the material choices, color blockings, visual mood, and overall feeling of the collection.
GRAPHQUE;
THE GRAPHICS WITHIN THE COLLECTION DRAW INSPIRATION FROM A PARTICULAR FAMOUS WORD ASSOCIATED WITH RANNVIJAY. OUR GOAL WAS TO INFUSE THIS WORD WITH LIFE AND CHARACTER, ENSURING THAT IT ALIGNS SEAMLESSLY WITH BOTH THE INTENDED MEANING AND THE AESTHETICS OF THE COLLECTION.
